Masi

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A History of Masi

Masi, or Masi cicli, was founded by Faliero Masi in 1949. Faliero Masi had been a professional cyclist since the 1930s and throughout his competitive career he had accumulated an array of knowledge about steel bicycles and their properties as racing machines.

 

Faliero had his own way of fitting racing bikes to their riders, becoming known as 'the tailor'. He built bikes for both Jacques Anquetil and Fausto Coppi, but as the popularity of the Masi brand grew, many professional racers had already signed contracts with other companies. This, unfortunately, meant that Masi bicycles were not in as much demand as Faliero had initially hoped for.

 

In 1972 Masi relocated from Italy to the U.S. This relocation enabled Alberto, his son, to work alongside Faliero for the brand. Eventually, the combination of classic Italian bicycle design with American innovation and production methods led to some very unique bicycles (now regarded as collectables). During the 1980s, it seemed the future of Masi bicycles was in doubt, so the company returned to Italy to engage with its artisan roots. Fortunately, in 1981, Masi produced a bike called the 3V Volumetrica, which utilised modern bicycle technology to re-imagine the brand as a leader in terms of research and development, securing Masi's future from then on.

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